Design mentor focused on breaking down ambiguity


through creative, human-centred design discovery.

Brands I’ve worked with

Brands I’ve worked with

Kind words from past peers

Kind words from past peers

Kind words from past peers

“Claudia's expertise was instrumental in the redesign of some of the reporting, staff and customer facing features. I was particularly impressed by her self-starting attitude, her ability to lead stakeholder interviews and understand user problems with minimal guidance.”

Andriy Stukan


- Product Manager @ DICE

“Claudia's expertise was instrumental in the redesign of some of the reporting, staff and customer facing features. I was particularly impressed by her self-starting attitude, her ability to lead stakeholder interviews and understand user problems with minimal guidance.”

Andriy Stukan


- Product Manager @ DICE

“Claudia's expertise was instrumental in the redesign of some of the reporting, staff and customer facing features. I was particularly impressed by her self-starting attitude, her ability to lead stakeholder interviews and understand user problems with minimal guidance.”

Louisa Widyanta - UI Lead @ TalkTalk

“Claudia's expertise was instrumental in the redesign of some of the reporting, staff and customer facing features. I was particularly impressed by her self-starting attitude, her ability to lead stakeholder interviews and understand user problems with minimal guidance.”

Louisa Widyanta - UI Lead @ TalkTalk

"Claudia single-handedly led our design efforts across a diverse array of projects over the years. On top of her mastery of the core areas of design I have been consistently impressed by Claudia’s breadth of skills and knowledge, and her desire to grow and develop further."

James King - Co-founder and CTO @ Encore Musicians

"Claudia single-handedly led our design efforts across a diverse array of projects over the years. On top of her mastery of the core areas of design I have been consistently impressed by Claudia’s breadth of skills and knowledge, and her desire to grow and develop further."

James King - Co-founder and CTO @ Encore Musicians

"Claudia single-handedly led our design efforts across a diverse array of projects over the years. On top of her mastery of the core areas of design I have been consistently impressed by Claudia’s breadth of skills and knowledge, and her desire to grow and develop further."

James King - Co-founder and CTO @ Encore Musicians

"Claudia single-handedly led our design efforts across a diverse array of projects over the years. On top of her mastery of the core areas of design I have been consistently impressed by Claudia’s breadth of skills and knowledge, and her desire to grow and develop further."

James King - Co-founder and CTO @ Encore Musicians

“Cláudia bases her work in research, analytics, facts which makes her work reliable. The end product answers a purpose and user needs. I will trust her with any design (UX or UI) work without any doubts or second thoughts.”

Margarida Sousa - Senior UX Designer @ Google

“Cláudia bases her work in research, analytics, facts which makes her work reliable. The end product answers a purpose and user needs. I will trust her with any design (UX or UI) work without any doubts or second thoughts.”

Margarida Sousa - Senior UX Designer @ Google

“Cláudia bases her work in research, analytics, facts which makes her work reliable. The end product answers a purpose and user needs. I will trust her with any design (UX or UI) work without any doubts or second thoughts.”

Margarida Sousa
- Senior UX Designer @ Google

“Cláudia bases her work in research, analytics, facts which makes her work reliable. The end product answers a purpose and user needs. I will trust her with any design (UX or UI) work without any doubts or second thoughts.”

Margarida Sousa - Senior UX Designer @ Google

“ I was always in awe of Claudia’s can-do attitude to deal with difficult problems, always keen to come up with solutions which was always presented back with a smile.”

Louisa Widyanta
- UI Lead @ TalkTalk

“ I was always in awe of Claudia’s can-do attitude to deal with difficult problems, always keen to come up with solutions which was always presented back with a smile.”

Louisa Widyanta
- UI Lead @ TalkTalk

“ I was always in awe of Claudia’s can-do attitude to deal with difficult problems, always keen to come up with solutions which was always presented back with a smile.”

Louisa Widyanta
- UI Lead @ TalkTalk

“ I was always in awe of Claudia’s can-do attitude to deal with difficult problems, always keen to come up with solutions which was always presented back with a smile.”

Louisa Widyanta
- UI Lead @ TalkTalk

A bit about me

I have 12+ years experience in a range of industries:
health tech, travel, talent, telecom and music.

I have 13+ years experience in a range of industries: health tech, travel, talent, telecom and music.

I have 12+ years experience in a range of industries: health tech, travel, talent, telecom and music.

I like wearing many hats

UX Research

Since studying it in Austria, I was intoxicated by the power of real user insights.

Motion design

In university I’ve learnt to use motion with After Effects, today I’m a very keen Protopie user.

Data analysis

Since joining Encore I became very familiar with tools like Mixpanel and pivot tables.

Illustrations by Justin Blake, Kayla Valencia, Nursila from the Noun Project.

I like wearing
many hats

UX Research

Since studying it in Austria, I was intoxicated by the power of real user insights.

Motion design

In university I’ve learnt to use motion with After Effects, today I’m a very keen Protopie user.

Data analysis

Since joining Encore I became very familiar with tools like Mixpanel and pivot tables.

Illustrations by Justin Blake, Kayla Valencia, Nursila from the Noun Project.

I like wearing many hats

UX Research

Since studying it in Austria, I was intoxicated by the power of real user insights.

Motion design

In university I’ve learnt to use motion with After Effects, today I’m a very keen Protopie user.

Data analysis

Since joining Encore I became very familiar with tools like Mixpanel and pivot tables.

Illustrations by Justin Blake, Kayla Valencia, Nursila from the Noun Project.

I like wearing many hats

UX Research

Since studying it in Austria, I was intoxicated by the power of real user insights.

Motion design

In university I’ve learnt to use motion with After Effects, today I’m a very keen Protopie user.

Data analysis

Since joining Encore I became very familiar with tools like Mixpanel and pivot tables.

Illustrations by Justin Blake, Kayla Valencia, Nursila from the Noun Project.

What sets me apart?

My strong suit is product discovery and concept validation. I'm strategic and pragmatic at it: I start by materialising a vision in a concept piece and then break it down little by little, whilst getting buy in from all the relevant stakeholders.

What sort of company do I want to work for?

I want to be surrounded by a diverse group of people that I admire and who inspire me, that make me a better person and designer every day. To work on products that will make the world a better place. You may say I’m a dreamer…

What sets me apart?

My strong suit is product discovery and concept validation. I'm strategic and pragmatic at it: I start by materialising a vision in a concept piece and then break it down little by little, whilst getting buy in from all the relevant stakeholders.

What sort of company do I want to work for?

I want to be surrounded by a diverse group of people that I admire and who inspire me, that make me a better person and designer every day. To work on products that will make the world a better place. You may say I’m a dreamer…

What sets me apart?

My strong suit is product discovery and concept validation. I'm strategic and pragmatic at it: I start by materialising a vision in a concept piece and then break it down little by little, whilst getting buy in from all the relevant stakeholders.

What sort of company do I want to work for?

I want to be surrounded by a diverse group of people that I admire and who inspire me, that make me a better person and designer every day. To work on products that will make the world a better place. You may say I’m a dreamer…

What sets me apart?

My strong suit is product discovery and concept validation. I'm strategic and pragmatic at it: I start by materialising a vision in a concept piece and then break it down little by little, whilst getting buy in from all the relevant stakeholders.

What sort of company do I want to work for?

I want to be surrounded by a diverse group of people that I admire and who inspire me, that make me a better person and designer every day. To work on products that will make the world a better place. You may say I’m a dreamer…

What is good product design?

The finest design is a balance between the craft of ideating a delightful product and the science of measuring its success. There's limited value in a design where you don’t understand the impact it's had and whether or not it addressed a user need.

What am I learning about right now?

Currently taking the time to update myself on the latest AI and animation tools & tricks. Trying to educate myself further on inclusive and sustainable design. Reading about leadership and effective communication.

What is good product design?

The finest design is a balance between the craft of ideating a delightful product and the science of measuring its success. There's limited value in a design where you don’t understand the impact it's had and whether or not it addressed a user need.

What am I learning about right now?

Currently taking the time to update myself on the latest AI and animation tools & tricks. Trying to educate myself further on inclusive and sustainable design. Reading about leadership and effective communication.

What is good product design?

The finest design is a balance between the craft of ideating a delightful product and the science of measuring its success. There's limited value in a design where you don’t understand the impact it's had and whether or not it addressed a user need.

What am I learning about right now?

Currently taking the time to update myself on the latest AI and animation tools & tricks. Trying to educate myself further on inclusive and sustainable design. Reading about leadership and effective communication.

Design mentor

Design mentor

I have three core principles

Have the hard conversations

Don’t shy away from challenging feedback. Instead, put your ego aside and embrace it as an opportunity to learn.

Empathy backed
by ethics

Approach each situation with empathy and always aim to do the right thing. A strong set of ethics should sit behind every decision.

Data and gut are
not incompatible

Sometimes the way to go is just to do what feels right. It’s ok to trust your gut and experience when making snappy decisions.

Illustrations by gravisio, SAM designs and emilegraphics from the Noun Project.

I have three
core principles

Have the hard conversations

Don’t shy away from challenging feedback. Instead, put your ego aside and embrace it as an opportunity to learn.

Empathy backed
by ethics

Approach each situation with empathy and always aim to do the right thing. A strong set of ethics should sit behind every decision.

Data and gut are
not incompatible

Sometimes the way to go is just to do what feels right. It’s ok to trust your gut and experience when making snappy decisions.

Illustrations by gravisio, SAM designs and emilegraphics from the Noun Project.

I have three core principles

Have the hard conversations

Don’t shy away from challenging feedback. Instead, put your ego aside and embrace it as an opportunity to learn.

Empathy backed
by ethics

Approach each situation with empathy and always aim to do the right thing. A strong set of ethics should sit behind every decision.

Data and gut are
not incompatible

Sometimes the way to go is just to do what feels right. It’s ok to trust your gut and experience when making snappy decisions.

Illustrations by gravisio, SAM designs and emilegraphics from the Noun Project.

I have three core principles

Have the hard conversations

Don’t shy away from challenging feedback. Instead, put your ego aside and embrace it as an opportunity to learn.

Empathy backed
by ethics

Approach each situation with empathy and always aim to do the right thing. A strong set of ethics should sit behind every decision.

Data and gut are
not incompatible

Sometimes the way to go is just to do what feels right. It’s ok to trust your gut and experience when making snappy decisions.

Illustrations by gravisio, SAM designs and emilegraphics from the Noun Project.

aspirant surfer ✦ passionate musician ✦ hopeless feminist ✦ social justice advocate ✦ psycology buff ✦ eternal student ✦ chronic overthinker ✦ zero waste proponent ✦ trainee coffee dialer ✦

Daydreaming in London, United Kingdom

aspirant surfer ✦ passionate musician ✦ hopeless feminist ✦ social justice advocate ✦ psycology buff ✦ eternal student ✦ chronic overthinker ✦ zero waste proponent ✦ trainee coffee dialer ✦

Daydreaming in London,
United Kingdom

aspirant surfer ✦ passionate musician ✦ hopeless feminist ✦ social justice advocate ✦ psycology buff ✦ eternal student ✦ chronic overthinker ✦ zero waste proponent ✦ trainee coffee dialer ✦

Daydreaming in London, United Kingdom

aspirant surfer ✦ passionate musician ✦ hopeless feminist ✦ social justice advocate ✦ psycology buff ✦ eternal student ✦ chronic overthinker ✦ zero waste proponent ✦ trainee coffee dialer ✦

Daydreaming in London, United Kingdom